Our Story
This family run business has been producing high quality private label knitware for over 20 years using the most up to date machinery. Luisa Severini has been working in her family business since 2005. When Luisa, mother of Dalila and Bruno had her first child in 2014 it was a moment of profound personal growth. These words sum up the start of her journey, “the moment a child is born, the mother is also born.”
As a mother she started to see the world differently, and she discovered a new world that revolved around the wellness and welfare of her children. After years of research and combining her professional expertise Luisa founded her own knitware brand Lullabi. Lullabi aims to satisfy the desire of every new mother to clothe and wrap her newborn baby in soft comfortable stylish pieces.
Mission e Vision
The main vision of our brand is to give priority to the relationship between a mother and child. Our mission to select soft natural fibres to clothe new-born babies and give them a true sense of nurture, warmth and well-being. The pieces are designed also with new mothers in mind giving them a sense of security while dressing their babies. Lullabi also aims to guarantee continuous customer satisfaction.